What is Online Reputation Management?

Online Reputation Management (ORM) is the strategy of monitoring, identifying, and influencing the digital reputation & credibility of a business or person with a web presence. A well thought out online reputation management strategy can provide new opportunities and insight into your business in increasing the brand awareness. At Mid-Hudson Web & Marketing, we’ll identify and clean up any damaging content about you online, like negative Google results and risky social media posts; as well as help you promote positive content that will promote your business.

Business owners know how important it is in having a good reputation for your business growth. The same applies to its digital reputation. If your business reputation is negative online, it will impact the revenue and your entire business objectives. ORM is dealing with everything about your company’s brand in the web community, which includes, blogs, news sites, social networking sites, search engines, and forums.

How your business can profit from Online Reputation Management?
There are plenty of reasons to have an effective ORM strategy in place. Broadly, Mid-Hudson Web & Marketing will help you with your web presence, social media, and other digital campaigns to ensure they reflect the business goals of the organization.

Increase in Sales
People come online searching for brands, services, people and products before finalizing a decision or commit. Do you know what your customers are searching for on the internet? If not, you are already missing out. People search for data to check out the reputation of the brand and analyze the reviews posted by other customers. Positive campaigns and reviews will have the right impact on your targeted customers from the day one they search for any information. Global statistics indicate that over 80 percent of consumers refer to online reviews before making any purchase and brands with a bad reputation and a large number of negative reviews will miss out on big business. Thus, the sales performance is dependent on the reputation of the brand.

Increase Visibility
Online visibility of a business can be increased by gaining top positions in the search engines. For obtaining new business, you need to have your business in one of the top 5 positions in the searches. Your business is more likely to obtain a higher rank in search engines by managing the online business reputation on a regular basis through content creation, keywords, & other various SEO services. Our online reputation management team at Mid-Hudson Web & Marketing will be able to effectively launch and manage any web or social media campaigns for your business.

Develop and Maintain Brand Reputation & Position
Most customers research a business online prior to giving any patronage. Social media sites, as well as forums and discussion boards, can easily become a breeding ground for negative remarks. An Online Reputation Management strategy important for a brand’s position in the market. Once negative material is shared on the internet about a brand, more often than not it ends up losing loyalty. This can hurt your business growth and brand image. Protect your business and brand name with help from our online reputation management team. We will manage your sites to ensure only the positive information regarding your business is displayed on social media sites and other areas of the web and push down the negative ones.

Build Customer Trust
It is important to portray a trustworthy image on the digital platforms for building customer trust. ORM will provide the ability to choose how the target audience sees your business and you can allow only certain information to enter search engines and social media networks. This is very important for a business involved heavily in the digital world. With the help from Mid-Hudson Web & Marketing experts, you can place an effective ORM strategy and get page one rankings on search engines through our SEO services. Contact us today to learn how we can help your business and building its success!